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Our collection focuses on accessible luxury fashion, primarily featuring knitwear made from wool and cashmere. We honor the core principles of being “modern, fashionable, artistic, natural, and comfortable”. With sustainable fashion as our central philosophy, we follow an original design path —blending European minimalism with Japanese and Korean fashion aesthetic influences — to offer a rich and stylish product line.
At BY AURA, our true pursuit is to awaken the deeper soul within these natural fibers.
Our Vision: Soft Sculpture
Inspired by the contemporary art of British artist Manon Steyaert, our “Soft Sculpture” collection redefines the modern wardrobe. By blending sharp, architectural tailoring with a palette of sophisticated, low-saturation tones, we transform clothing into a “gentle medium” that flows effortlessly between urban life, athletic pursuits, and natural tranquility.
The Material
At the heart of BY AURA is a deep reverence for nature and an uncompromising dedication to quality. We believe that true luxury begins with the fiber, which is why our collections are composed of the world’s finest natural materials:
•Consinee Cashmere: Renowned for its cloud-like softness and delicate warmth.
•Südwolle Worsted Wool: Precision-engineered in Germany for a crisp, sophisticated texture and machine-washable ease.
•Handmade Omi Fabrics: Artisanal textiles imported from Japan that bring a human touch and organic warmth to every piece.
Design Philosophy
We specialize in accessible luxury knitwear, focusing on exquisite cashmere and wool collections. Our design language is a poetic collision of European minimalism and East Asian aesthetic sensibilities, resulting in pieces that are as versatile as they are timeless.
Sustainability & Originality
Every garment is born from a path of original development. We are guided by five core principles: Modernity, Fashion, Art, Nature, and Comfort. With sustainable fashion as our foundation, we create pieces designed to adapt to every version of your life, transcending scenes and seasons.